Sustaining people, attaining results (Available on Amazon)
Behaviors Form Culture, Leading to Results
The culture building sales leader is about sales leadership, creating a performance culture, and followership. It’s about creating a vision and then building a culture which will make that vision a reality.
Author
Richard Cogswell
Richard Cogswell is a people-first sales leader. He is an organizational team builder who believes that people, vision, values, and behaviors build winning sales cultures. Richard has held multiple senior sales leadership positions within a number of industries, working across EMEA, the United States, and APAC, within startups and listed multinational companies. Living and working in Singapore, Richard is currently working in Fintech and card issuance across the APAC region.
Coaching & Facilitation
Let’s talk!
People first sales leadership coaching and facilitation
Crafting your strategic vision
Communicating your vision
Establishing leadership presence
Strengthening engagement
Fostering a growth mindset
Building winning teams and behaviours which form culture leading to results
Executing transformational and sustainable growth
Creating followership
Building and maintaining culture
Understanding your values, attributes and philosophy
About the books
Behaviors form culture, leading to results the culture building sales leader is about sales leadership, creating a performance culture, and followership. It is about creating a vision and then building an organization and approach which will make that vision a reality. It’s about building a people first culture that is bound to the mission you have set out and it is about thinking beyond the present to where you want to be as an organization in 3 to 5 years’ time.
This book is for anyone interested in business, in sales, sales leadership, or organizational culture building–no matter what level of experience or seniority. It contains the templates and approaches to help you to shape the way you identify, create, analyze, and execute on your people first strategy, whilst bringing the entire organization along with you to attain sustainable, transformational results.
The author outlines a layering process to becoming an expert in your business and identifying the key growth areas to allow you to get beyond the pure focus of your current financial year. It is about how you build a growth engine. The pathway to achieving this most effectively is through your people and culture. Get the people element right and the results will come.
Get the people element right and the results will come.
Testimonials
-
![]()
Sandy S. Founder CEO
“You know, you have the word “fun” on 18 pages of your book. I have never seen this in a business book. I think this is a testament to how you look at people-first sales leadership, and your overall outlook on life. It’s a great thing 😊”
-
![]()
Hugh K. EVP Advertising
“I’m really enjoying this book. And I don't like sales books, much less business books. ;-) This has so much heart and so much sound advice. Bravo!”
-
![]()
Jim P. EVP Payments Industry
“Congratulations Richard! This is a very well written & extremely helpful book for all levels of Sales Leadership!”
-
![]()
How to build a growth engine - Joln T. Executive Fintech
“Interestingly, I’ve come across a book written by Richard Cogswell addressing exactly this. And with principles I cannot agree more to.
💡 The recipe to building a growth engine: People and culture.
“… Creating a performance culture and followership. Build a people-first culture that is bound to the mission that you have set out and you will have your results”
our Blogs
